Surf Paradise

Your one-stop shop for quality wetsuits, trendy swim and beachwear, and all your surf essentials.

Why Shop Surf Paradise?

We're professional designers, stylists, innovators, trendsetters, beachgoers, and surfers. We're a talented team of laid-back professionals with diverse industry experience. We're on a mission to become the leading experts in surf and swimwear design. 

Why are we unique? From conception to execution, we bring to life our own designs. We have a team of renowned stylists that scour the beaches of Southern California and beyond to deliver unparalleled apparel. Our buyers specialize in obtaining premium labels and rare finds, which we deliver straight to our customers at affordable pricing through our radically easy-to-shop website.

We seek and set trends — a reputation we've worked hard to earn and continually strive to maintain.

Surf Paradise isn't simply a store, we're a lifestyle brand.

About Surf Paradise

Leilani Mitchell

Surf Paradise Owner & Co-Founder

Born and bred in Encinitas, CA, I learned how to surf and walk at the same time. In addition to water, food, air, and a few other bare necessities, I live for incoming swells, chasing mavericks, and feeling warm sand beneath my feet. Growing up on my surfboard, I always thought about innovations that would enhance my surf experience and beach lifestyle, and that's where the wheels began to turn. After an epic morning surf while eating breakfast burritos at our favorite taco shop, my childhood friends and I had an even more epic brainstorm session, which is when everything really came together.

Inspired by the idyllic beaches of our hometown Encinitas, Surf Paradisewas established in the summer of 2015. In a few short months our first product—a unisex top featuring revolutionary SPF and UVA protectant material — made a huge splash in the local market. Now, we're making global waves with online distribution. 

Welcome to Surf Paradise, we're glad you're here.

Find Our Location

Surf on into our brick-and-mortar shop. We are conveniently located in Encinitas, CA on 144 W. D Street, just a few hundred feet away from our personal paradise — Moonlight State Beach. 

Don't forget to bring your board. We love taking lunch and mid-day surf breaks with our customers!

144 W D St #103, Encinitas, CA 92024

Store Hours

Monday — Friday

9:00 AM — 5:30 PM


Noon — 7:00 PM


 Noon — 4:00 PM